About Nova Roots

Rooted in Nature. Made in Austin.

Nova Roots was born from a simple belief: that the way your home smells should make you feel something. Not just clean — but calm, energized, grounded, or uplifted, depending on what you need that day.

We're a small-batch aromatherapy brand based in Austin, Texas, crafting reed diffusers, essential oils, and body care products using 100% natural ingredients. No synthetic fragrances. No shortcuts. Just pure botanicals and essential oils, thoughtfully blended and made with care.

Why We Started

Like a lot of good things, Nova Roots started at home. Frustrated by diffusers that smelled artificial and body products full of ingredients we couldn't pronounce, we started making our own. Friends and family kept asking where they could buy them — and Nova Roots was born.

What We Believe

• Natural is better. Every product we make uses pure essential oils and plant-based ingredients.
• Small batch means better quality. We make in small runs so every product gets the attention it deserves.
• Scent is personal. That's why we offer a range of blends — from grounding and earthy to bright and citrusy — so you can find what resonates with you.

Made in Austin, Shipped Everywhere

Our studio is in Austin, TX, but our products travel all over. Whether you're treating yourself or gifting someone you love, every Nova Roots order is packed with care.

Thanks for being here. We hope our products bring a little more intention to your everyday.

— The Nova Roots Team